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Search Tools Related Topics

Promoting Your Site on Web Search Engines

The site concentrates on search engines for web sites, e-commerce, intranets and topical portals. Web search engines attempt to index the entire web, or a significant portion thereof. To bring people to a site, you need to make sure that the web search engines know about the site and index the text on it. This is called search engine promotion or search engine optimization (SEO). Advertising using keyword based pay-per-click (PPC) systems is called search engine marketing (SEM).

There are a lot of unethical consultants and services that will claim they can guarantee you top listings. Be sure that the search engine optimization strategies you use also make a good web site, rather than faking it. Do not use hidden text, cloaking, link farms or any other gimmick to try to improve your rankings in webwide search engines: that will likely backfire.

Search Engine Optimization / Marketing Sites


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