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SearchTools Survey - October 2000

Why Site Managers Install Search Engines

271 (about 40%) of the survey responses were from those who have installed search engines: this proportion has not changed this year. They cited navigation for their visitors as their most common reason, of the multiple allowed responses. In the last year, the number of people who indicated that a site search adds a professional look to the site has increased substantially, from 15% to over 22%. Compared with last year's survey, they are also more likely to say that their marketing or customer service department has requested the change. And 5% of the people taking the survey independently found ways to tell us that they installed search on their sites because it's a useful tool for their site visitors. For some, it is the purpose of the site itself, such as a restaurant locator.

Note that the survey allows for multiple reasons:

Reasons to implement search (multiple responses allowed)  
Navigation 215
Professional look 87
Customer Service 24
Useful site tool 19
Marketing 17
Other 20

Customer demand, especially from those needing support 1
It was the right thing to do. We have a lot to share with the world and our own employees. 1
Necessary for a reasonable UI 1
No formal reason 1
too many pages [to navigate without search] 1
searchable solutions for tech support staff 1
we definitely need it 1
Library made me do it 1
Searchable database for restaurants in area 1
its a local site 1
locating relevant information 1
main function of site to return matched documents 1
We develop site search engine!!! 1
Archive Searching 1
That's all the deal!! 1
too much data, had to have a search 1
a necessity 1
make it faster to find information 1
Knowledge Management 1
WebBoard Included Message BODY Search 1
necessity after major reorganization 1
unknown 2
October 2000 Survey Results

Sites & Search
 - Why Install
 - Why Not Installed
 - Site Sizes
 - Update Rate
 - Server Location
 - Languages
 - Multilingual Sites
 - File Formats
 - Summary
 - Popular
 - Custom
 - Others


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Avi Rappoport of Search Tools Consulting can help you evaluate your search engine, whether it's on a site, portal, intranet, or Enerprise. Please contact SearchTools for more information.

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