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SearchTools Survey - July 2002

Why Site Managers Install Search Engines

We asked why web site managers install search engines. In this survey, 555 (about 33%) of the survey responses were from those who have installed search engines: this is down from last year.

Most of the site managers (57%) cited improved navigation for their visitors as a reason to install search, but the proportion was smaller than in earlier years. Many site managers also believe that a search engine adds to the professional appearance of a site (23.7%), while marketing departments are becoming more active in encouraging managers to add search engines. Note that the survey allows for multiple reasons.

July 2002

Reasons to implement search Numbers citing
Improved navigation 450
Professional look for site 187
Customer Service 52
Marketing 37
Useful site tool 20


July 2001

October 2000

September 1999

March 1999

July 2002 Survey Results

Sites & Search
 - Why Install
 - Why Not Installed
 - Site Sizes
 - Update Rate
 - Server Location
 - Languages
 - Multilingual Sites
 - File Formats
 - Summary
 - Popular
 - Custom
 - Others


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Avi Rappoport of Search Tools Consulting can help you evaluate your search engine, whether it's on a site, portal, intranet, or Enerprise. Please contact SearchTools for more information.

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